Procrastination: Last Week’s Mad Men

Yesterday I finished an eight group project which of course means I have to sit down and write a report.  Those of you who have followed this blog know that I have a tendency to procrastinate when I have some writing to do.  Here is what I did this morning: Walked the...

A Focus Group on FARTS

Sometimes we can find humor in the most unlikely places.  Last year I was in Columbus Ohio running some focus groups for a client looking to get a read on various ways to bundle features and benefits for a new product.  There were 5 “concepts” highlighting different...

Unintended Product Benefits

Early on in this blog I mentioned that one of my clients is a large lawn equipment company (see post entitled Accents are Funny).  During a recent project our task was to understand how consumers describe the benefits of these features in order to help my client and...