Three Places to Find Humor in Qualitative Research

Mary Poppins taught us that “A spoonful of sugar helps the medicine go down.” In other words, if we have to work for a living, we may as well try to have a little fun while doing it. ┬áThis article summarizes the areas where I have some fun during the...

Ode to the Waffle House

This week I had the pleasure of running a series of focus groups and accompanied shops in Kansas City. Ironically enough, all of my flights departed and arrived on time. This is noteworthy given the fact that I departed from and returned to Westchester County Airport....