My Father, My Self

In my professional life, I am hired by large and small companies alike to uncover market insights designed to identify new opportunities for my clients be they product innovations, communication platforms, or in many cases, simply a better understanding of a group of...

Rethinking Shopper Insights

The bulk of my projects are in the subfield of shopper insights.  In this article I argue that the internal structures of shopper insights and shopper marketing departments be revamped in order to bring more rigor and discipline to the field. [gview...