My father made me do it.

It is amazing how much of an effect our parents have on our lives.  Oftentimes in focus groups I hear statements such as: “I use this detergent because that is what my mother always used.”  “My grandmother had the best skin and this moisturizer was part of her...

Uncertainty

Someone close to me was up for a big job but did not get it because the person she was interviewing with was uncertain that my friend was the right cultural fit for their organisation. While my friend had all the qualifications they were looking for, and was told she...

“You can do it, We can help”

While my parents live in Florida for most of the year, they spend summers up in Connecticut. During the summer, I try have lunch with my father on a somewhat regular basis as I always find some wisdom in the stories he shares about his experiences with American...

Remembering Linda Richman

A client who wanted to understand point of entry into a certain product category recently hired me to help uncover the motivations that led to product trial. To accomplish this I asked groups of consumers who use the category to prepare a collage of pictures that...