What do the Grateful Dead and Moderating have in Common?

I love The Dead. While I can’t say I embrace the “culture” of The Dead, I love their musicianship.  To be able to jam the way they did is a true talent.  I believe that the work I do in qualitative research requires the same improvisational skills....

A Quantifiable Difference

At its best, Qualitative Research helps my clients build a sense of empathy for their consumers. Sometimes, it even impacts the way we moderator’s look at the world.  This article summarizes a project that changed my perspectives on healthcare reform. [gview...

Lessons to Keep in Mind When Interviewing Via Webcam

I was an early adopter in the use of webcams for qualitative interviewing.  While today’s technology is very promising, it is not yet perfect.  This article summarizes some lessons to keep in mind when interviewing via webcam. [gview...

Rethinking Shopper Insights

The bulk of my projects are in the subfield of shopper insights.  In this article I argue that the internal structures of shopper insights and shopper marketing departments be revamped in order to bring more rigor and discipline to the field. [gview...

Three Places to Find Humor in Qualitative Research

Mary Poppins taught us that “A spoonful of sugar helps the medicine go down.” In other words, if we have to work for a living, we may as well try to have a little fun while doing it.  This article summarizes the areas where I have some fun during the...

Three Hurdles in Front of the Glass

Its not easy to become a moderator. Its not something you decide to do one day and all of a sudden become successful at it. It takes time, perseverance, and a little luck.  This article summarizes the obstacles I faced when getting into this business and the...