While watching News 12 last night, we came across a startling story involving the killing of chickens. Indeed, police say two Connecticut men killed 20 chickens by ripping their heads of in a drunken, jealous rage on Christmas. The news story has gone viral, spawning...
Market segmentation is the practice of dividing a population into smaller, unique groupings of people for the purpose of targeting, product development, customer journeys, etc. Most of the time, a market segmentation study is done with a balance of rigor and...
Almost 30 years ago, a group of recording artists led by Bob Geldof formed an ensemble called Band Aid to raise money for famine relief in Africa. If you are a child of the 1980s like me you’ll remember the single “Do they know it’s Christmas?”...
I keep a stash of mementos in a little jewelry box next to my bed. It includes such items as my high school ring, a U2 concert ticket stub, and this picture of my twin brother Jimmy and me. It was likely taken around 1980 in the family room of our home in Plantation...
Now that the holidays are over and I am settling into my new organization, I vow to devote more time to updating this blog. Maybe vow is too strong a word, perhaps I will just promise to update it more often. It seems that breaking a promise (with a decent enough...
Sometimes we can find humor in the most unlikely places. Last year I was in Columbus Ohio running some focus groups for a client looking to get a read on various ways to bundle features and benefits for a new product. There were 5 “concepts” highlighting different...
