Wrinkles only go where the smiles have been

This week I was fortunate to spend some time with a few amazing people.  I had not seen my friend Michele in almost 15 years. We worked together at Modem Media in the early days of interactive marketing and she relocated to Austin after leaving CT. We were part of a...

Yasgur’s Farm by Way of Phoenix, AZ

Two weeks ago I was running a project for a large financial services company and with me was my friend, producer, and director Joe Indusi.  Joe and I have done hundreds of interviews together and we were doing some storytelling over lunch when one of the clients who...

A Little Perspective

Every now and then we have an experience that seem to put things into perspective. As I was packing for a trip this week I was complaining to my wife about how much I did not want to go away. I was going to miss my first Halloween since the kids were born and I was a...

The Necessity of Sacrifice

As another busy week comes to an end I am grateful for the fact that a new client has entrusted me with their insight needs.  This week I was fortunate enough to conduct 12 ethnographies; a fancy word for research that is part observational and part Q&A conducted...

Self Absorption

As many of you know, I interview people for a living. It’s not a bad gig really – I get to travel, listen to interesting stories, and consult with my clients on what it all means.  To quote my father, “You get paid for that?”  Yes, I do dad....

Unintended Product Benefits

Early on in this blog I mentioned that one of my clients is a large lawn equipment company (see post entitled Accents are Funny).  During a recent project our task was to understand how consumers describe the benefits of these features in order to help my client and...