Mike’s Musings

The Show Must Go On

When I was in high school, I got into Queen—I mean really into Queen (I had a copy of A Night at the Opera well before Wayne's World re-popularized Bohemian Rhapsody). While I loved Freddie’ Mercury’s vocals, it was guitarist Brian May who hooked me. ...

Appeasing the puppet masters of my mind

I have a lot of quirky characteristics but perhaps the quirkiest of the bunch is the fact that I don’t like it when people buy gifts for me. It’s not that I can’t appreciate the kindness of the gesture, that I feel unworthy of the gift, or that I...

When art imitates life

I’m someone who likes to embrace new challenges and walk unfamiliar paths. I first realized this about myself when I found that I was getting bored in my first career as a marketing professional; I worked for a large consumer packaged goods company and...

Three Little Birds

This time of year, the Carlon family welcomes a regular visitor to our house, well, to the door of our house. We call her mamma bird and every year she builds a new nest in the wreath that hangs on our front door. She builds these wreaths twig by twig and takes her...

An Act of Kindness

I sat at a table in a community style cafe and went against convention by ordering a tea. I'm like that, a non-conformist. At another place in another time I may have been branded a troublemaker, but this was 2018 and the only thing that concerned my waitress was the...

A Visit to Dad’s Corner

Joe Roberts Sr. took the news regarding his the state of his health with indifference; at 93 he felt as if he had a good run and now was as good a time as any to pass on. He had a full life which included serving his country in World War II, touring as a professional...

Supermarket Shuffle

Market segmentation is the practice of dividing a population into smaller, unique groupings of people for the purpose of targeting, product development, customer journeys, etc. Most of the time, a market segmentation study is done with a balance of rigor and...