I love The Dead. While I can’t say I embrace the “culture” of The Dead, I love their musicianship. To be able to jam the way they did is a true talent. I believe that the work I do in qualitative research requires the same improvisational skills. Unplanned topics arise during the course of a group and sometimes following our noses (rather than our discussion guides) leads to some great insight. This notion inspired me to write this article. I hope you enjoy it.