Jim Bryson is the founder and CEO of 2020 Research; a Nashville based qualitative research firm with facilities in Nashville, Charlotte, and Miami. In addition to traditional facilities, 2020 is a leading provider of online qualitative solutions including both asynchronous and real-time interviewing solutions.

In this interview, Jim talks about the irony of hating his research classes while in college while seconds later discussing how he helped to develop a very successful research business. We discuss the bet he took on online qualitative research early on, his time as a state senator in TN, and his motivations for starting a school in Haiti.

We end our conversation with a discussion on where the business is going and what qualitative research consultants must keep in mind to be successful in the future. Listen up as there is more to Jim Bryson than meets the eye, or in this case, the ear.